The Extreme Expert in International Franchising

Bill’s Blog

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The International real estate marketplace is an ever-changing environment. Keller Williams Realty is offering global opportunities not seen in decades. It’s a real chance to be on the ground floor of one of the most powerful American real estate brands, and the largest, in terms of agent count, in the U.S. Watch the interview:

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According to the recent National Association of Realtors research, the attraction of US homes to overseas buyers is at its second highest level in recent years, (2013 Profile of International Home Buying Activity).   International clients are estimated to have purchased $68.2 billion of residential property in the U.S., approximately 6.3 percent of the total dollar …

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In 2012  spent $68.2 billion purchasing properties in the United States.  Their motivations were varied with 43% choosing the USA for its desirable location while another 21% felt US properties were secure investments and 27% made the investment because of the opportunity for profit.  Although North American buyers (mainly Canadians) represented 31% of all transactions …

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AUSTIN, TX (May 31, 2013) — According to the REAL Trends 500, Keller Williams Realty’s top brokerages sold more real estate in the United States than any other franchise’s brokerages last year. The report is an annual industry ranking published by REAL Trends, Inc., a leading source of analysis and information on the residential brokerage and housing …

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Three Essentials of Moving Into the Property Business On a Global Scale Know your areas of expertise Are you a residential or commercial expert or do you have multifamily apartment sales experience? You can’t be all things to all people, so identify who is buying what kind of property first and then look to your …

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Upward of 40% of international students will purchase a home in their university town rather than live on campus or rent an apartment. When you consider the numbers in the top 15 cities alone, this represents approximately 194,000 purchases totaling in excess of $58 billion in sales at an average price of $300,000 per property! …

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Even when your prospect speaks good English, don’t assume that he/she has 100% understanding of what you are saying. Americans speak very rapidly, so SLOW DOWN YOUR PACE OF SPEAKING. Ask frequently for confirmation that your listener understands what you are saying. Many will not admit that they don’t understand what you are saying, so …

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Make sure your supplier network is in place and that you have inspected the quality of their products before you grant your first franchise! Inspect all your suppliers’ production facilities before signing with them to ensure that they will be able to support your needs as you expand. Only select service providers who have a …

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Don’t blindly follow the terms of your master franchisor’s current franchise contract used in a mature marketplace. Your legal team and executive staff need to review it from the legal and business contexts of your country as well as for terminology and culture nuances and then ask the master franchisor for permission to make the …

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The guiding principle in a successful franchise operation is total transparency. What you do for one franchisee, you must be prepared to do for all the others. Don’t overpromise and underdeliver. Rather, underpromise and overdeliver! Never set up an organization that is in competition with your franchisees. If you do, make sure the franchisees understand …

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